The marketing module, lets dealers and BMW Group, unify their communication channels, simplify reception procedures, validate and approve support files of the different activities of marketing.
When you first see the module, you'll find the planned activity calendar view for the current year. This calendar is divided in 3 major segments/communication channels; ATL, BTL and DIGITAL.
Activity calendar ATL
Activity calendar BTL
Activity calendar Digital
La carga ó creación de actividades se realiza, presionando en el botón "Nueva Actividad" esto hará aparecer el pop up con la información que se debe llenar para solicitar la aprobación de la actividad.
The upload or activity creation can be done by hitting the button "New Activity" this will trigger a pop up with the activity information that must be filled, for submitting the activity approval as you can see
The basic information required is:
Type of event (Driving experience, launch, etc.)
Name of the project or campaign
Activity objectives
Type of activity (ATL, BTL or Digital)
Activity details:
Is a Launch?
Any serie or model associated with the activity Eg: Serie 1
Is a loyalty or conquest activity?
Is a Tactic or Branding activity?
Activity's start date
Activity's end date
Estimated budget for the activity
Once filled all this fields, we proceed to add the activity, which we'll be reflected in our activity calendar.
After the activity is added to the plan, we we'll be able to visualize correctly from the activity calendar and the following fields will be displayed for fulfillment: "Venue/Media" and "Brief explanation of the event or campaign" fields that must be filled in order to continue, this fields are mandatory and required to be filled, except the "Minute by Minute" field, which is only necessary for events.
When the information is completed, we proceed to save the activity preventing of losing our work.
In order for the activity to be accepted, is mandatory to fill the COOP Request fields, most of them will be automatically filled with the marketing brief information.
First you need to select your corresponding area manager. Then you'll need to fill the "Cost & Details" Field, by clicking the "plus sign" button we can add the estimated cost from the activity and we'll need to fill the information of the costs emerging page, this will be needed for all the costs associated with the activity.
The cost field must be filled in the importers local currency.
After finish uploading all associated costs, you need to save.
Once the activity is done and the evidence and support is ready, we proceed to complete the activity register. For this, we need to click over the activity we want to finish in the calendar, which will display again the activity's emerging window with it's respective information.
At this point, we need to complete the information associated with the final investment for the activity and mark it as "Activity Done". This will enable the support upload field. (If the final investment field is not completed, then it wont be possible to finish the activity.)
As the information referred to the activity results is filled, the funnel graph will be created automatically, to get a graphic visualization of the activity results.
Then we'll be able to upload the supports and finish the activity, at this point we can upload graphic evidence, the material taken from the activity, such as videos and. photos, just by clicking the "Select Files" button will let us choose from our computer folders the supports to upload, for uploading videos you'll need to paste the link from the video in the field upwards the button "Select files".
We can also see the invoice list associated with the activity, where we can upload the corresponding invoices filling the fields that are displayed by pressing the plus sign "+" button in the following pop up
Once uploaded the supports and finished the activity, it'll be sent for revision and will create a timestamp with the date, hour and user that finished the activity. The same way BMW Group will be notified of the ending of the activity to be reviewed and validated, the activity will change its status to "Pending Corp." and it will be yellow in the calendar.
BMW Group can validate the supports and finish the activity or reject it. By rejecting an activity, it will notify the dealer the rejection and the motive of it, and the supports fields will be able to modify them.
